Matt Southern at SEJ writes:
Google’s Martin Splitt offers last minute guidance to SEOs who are working hard to get ready for the Page Experience update.
During a live appearance on the Search Engine Journal Show, Founder Loren Baker asks Splitt what he would say to anyone worried their site wont be optimized in time for the mid-June rollout.
Splitt says there’s no reason to panic because the ranking boost provided by the Page Experience update is something Google refers to as a tiebreaker.
It’s a lightweight ranking signal. If all else is equal between two sites, meeting the requirements for the Page Experience update would give one site an edge over another.
