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Google’s Last Minute Advice On The Page Experience Update

Matt Southern at SEJ writes:

Google’s Martin Splitt offers last minute guidance to SEOs who are working hard to get ready for the Page Experience update.

During a live appearance on the Search Engine Journal Show, Founder Loren Baker asks Splitt what he would say to anyone worried their site wont be optimized in time for the mid-June rollout.

Splitt says there’s no reason to panic because the ranking boost provided by the Page Experience update is something Google refers to as a tiebreaker.

It’s a lightweight ranking signal. If all else is equal between two sites, meeting the requirements for the Page Experience update would give one site an edge over another.

Keep reading at Search Engine Journal…

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