Anders Hjorth writes:
Your personal Facebook profile is very different from a business page. There were around 2.5 billion users on Facebook at the start of 2020, according to this , and you are probably one of them.
On your own profile, you can measure the impact of your communications by counting how many “likes” you have on a post. On your personal page, you don’t use social media analytics that allow you to measure how many people see your post (reach) or how many times it’s shown (impressions).
If you’re serious about Facebook and want to use it for , or integrate it into an inbound marketing strategy, you need a business page. They are easy to set up, and they come with ways to measure business metrics such as reach and impressions so you can measure the impact of your communication.