Search Engine Optimization

conference

Why an SEO-Friendly Site Structure is So Important (And How to Make it Happen)

We’ve all been to websites that are not user-friendly. Maybe they’re poorly laid out, the menu may be tough to understand (or missing), or when you access the site with your phone, it’s frustrating to navigate. We hear a lot about optimizing your website for search results, but you’re creating a better user experience when building your site

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Martin Splitt interview

Google’s Last Minute Advice On The Page Experience Update

Matt Southern at SEJ writes: Google’s Martin Splitt offers last minute guidance to SEOs who are working hard to get ready for the Page Experience update. During a live appearance on the Search Engine Journal Show, Founder Loren Baker asks Splitt what he would say to anyone worried their site wont be optimized in time for

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John Mueller

Google’s John Mueller: Total Number of Backlinks Doesn’t Matter

Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. One good link from a relevant website can be more impactful than millions of low quality links. Mueller explains during the Google Search Central SEO hangout recorded on February 19. A site owner submits the following

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Site ranking

Five Super Important Factors to Rank Your Site

What is Ranking? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. Ranking refers to your website’s position

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