Make your content as unique as possible. Producing truly original content is one of those strategies that may be more easily said than done.
One Size Does Not Fit All: The Importance of a Custom SEO Strategy Read More »
Post short videos directly to the platform. Use Facebook Live. Ask your audience questions. Create eye-catching image updates…
Social Media: Five Types Of Content To Post on Facebook Read More »
We’ve all been to websites that are not user-friendly. Maybe they’re poorly laid out, the menu may be tough to understand (or missing), or when you access the site with your phone, it’s frustrating to navigate. We hear a lot about optimizing your website for search results, but you’re creating a better user experience when building your site
Why an SEO-Friendly Site Structure is So Important (And How to Make it Happen) Read More »
On January 9, 2007, Steve Jobs announced the iPhone at the Macworld convention. Six months later, on June 29, 2007, the first iPhone was released, and our world changed forever. In a short amount of time, mobile phones have taken over. There are 2.71 billion smartphone users in the world today and this number is expected to
Why Responsive Design Is So Important Read More »
When was the last time you reviewed your competitors? No matter what size your business – from solo entrepreneurs to large corporations – it’s important to understand your key competition. Before we delve into why it is so important to understand your competition, what is a competitor analysis? What is a competitor analysis? A competitor
11 Reasons you should do a Competitor Analysis for your business Read More »
Marcia Layton Turner at LegalZoom writes: Calculating your customer acquisition costs allows you to better understand whether your marketing efforts are profitable. How to Calculate Customer Acquisition Cost: Start by picking a particular time frame, such as a month, a quarter, or a year. Then add up all of your marketing and sales costs for that time
How Much Is Customer Acquisition Costing You? Here’s How to Add It Up Read More »
In the early days of the internet, individuals and businesses had to provide their own web hosting. This meant setting up and maintaining physical servers, installing software, ensuring security, and dealing with any technical issues that arose. These days, however, managed web hosting services have made it much easier for businesses to have a strong
What is Managed Web Hosting? Read More »
If you operate an e-commerce store, you should familiarize yourself with the sales funnel. Also known as a conversion funnel, it represents the journey of a typical customer. Most customers probably won’t purchase a product immediately after discovering your e-commerce store – rather, they’ll take multiple steps leading up to a purchase. While sales funnels
Breaking Down the 7 Stages of an E-Commerce Sales Funnel Read More »
Whether you’re running a campaign on Google Ads, Microsoft Advertising, or Facebook Ads, you can probably track multiple metrics. Tracking click-through rate (CTR) will reveal the percentage of users who clicked your ads after seeing them. Tracking conversion rate will reveal the percentage of users who performed a conversion action after clicking one of your
Why Return on Ad Spend (ROAS) Is the Best Metric for Online Advertising Campaigns Read More »
Clodagh O’Brien writes: It may be easy to promote and advertise on social networks whether it’s for social media shopping or to enhance a political campaign. But, are your posts and campaigns actually working? That’s the tricky thing with social media marketing. What may seem like a clever and interesting post to you, may not appeal to your audience.
8 Tips for Content Optimization for Every Social Media Platform Read More »
It’s a fact: We’ve all got to market our business if we want to stay in business. The trouble with advertising in the daily paper, on radio, and television, is that they’re expensive – and your costly advertisement will be forgotten in no time. Marketing online may be a better option. You’re probably already be
8 Effective Ways to Market Your Business Online Without Spending Money Read More »
All the best websites have one thing in common, yet it’s something that’s not necessarily visible on the surface. Any idea what it is? That’s right – they all had a thorough website discovery phase. The website discovery phase is the first step of the website planning process. This is where the client and agency
Website Redesign – The Discovery Phase Read More »