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Stripe versus Paypal

Stripe vs PayPal for NonProfits in WordPress

Jessica Bolen writes: Collecting payments online is one of the biggest challenges that nonprofits face. To get donations, you need a payment processor that’s easy to set up. As a nonprofit, you also need an option that doesn’t charge too much in fees. Both Stripe and PayPal are fantastic options for collecting payments. However, choosing between […]

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Reading your newsletter

6 Considerations When Writing a Successful Fundraising Appeal

Network for Good writes: As spring approaches, are you thinking about refreshing some of your fundraising materials? One of the easiest and most effective places to begin is to look at your fundraising appeal letter. The letter is a relatively simple way to reach many donors, invite them to make a first-time gift or renew their

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Google My Business

This is why a free Google My Business listing will multiply your bottom line

Shawn Joshi writes: Google My Business (GMB) can transform how you acquire customers online. For many businesses, I’ll go as far as saying that GMB is more important than their own website. If you’re in charge of helping your company get more customers, this article will arm you with the know-how to turn GMB into a

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Content marketing

Why Content Marketing Should Be the Foundation of Your Marketing Strategy

At Inc.com, Hillel Fuld writes: I know that social media gets all the hype nowadays and no one is talking about search anymore, but they’re wrong not to. A quick glance at the numbers will show you that search drives just as much traffic as social does, at least for the time being. Once you’re sold on the importance of

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Martin Splitt interview

Google’s Last Minute Advice On The Page Experience Update

Matt Southern at SEJ writes: Google’s Martin Splitt offers last minute guidance to SEOs who are working hard to get ready for the Page Experience update. During a live appearance on the Search Engine Journal Show, Founder Loren Baker asks Splitt what he would say to anyone worried their site wont be optimized in time for

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