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How Much Is Customer Acquisition Costing You? Here’s How to Add It Up

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Marcia Layton Turner at LegalZoom writes: Calculating your customer acquisition costs allows you to better understand whether your marketing efforts are profitable. How to Calculate Customer Acquisition Cost: Start by picking a particular time frame, such as a month, a quarter, or a year. Then add up all of your marketing and sales costs for that time […]

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Why Return on Ad Spend (ROAS) Is the Best Metric for Online Advertising Campaigns

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Whether you’re running a campaign on Google Ads, Microsoft Advertising, or Facebook Ads, you can probably track multiple metrics. Tracking click-through rate (CTR) will reveal the percentage of users who clicked your ads after seeing them. Tracking conversion rate will reveal the percentage of users who performed a conversion action after clicking one of your

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8 Effective Ways to Market Your Business Online Without Spending Money

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It’s a fact: We’ve all got to market our business if we want to stay in business. The trouble with advertising in the daily paper, on radio, and television, is that they’re expensive – and your costly advertisement will be forgotten in no time. Marketing online may be a better option. You’re probably already be

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It’s Time to Update Your Content Marketing Strategy and Refresh Your Content

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Today, every blog or website competes for attention from consumers and businesses. Content marketing is a strategy that many companies and bloggers have embraced to attract and retain readers, members and customers. By publishing high-quality information that’s relevant and helpful to people interested in the topic, content marketing can grow the traffic to your site,

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