Content Marketing

Optimize your content

8 Tips for Content Optimization for Every Social Media Platform

Clodagh O’Brien writes: It may be easy to promote and advertise on social networks whether it’s for social media shopping or to enhance a political campaign. But, are your posts and campaigns actually working? That’s the tricky thing with social media marketing. What may seem like a clever and interesting post to you, may not appeal to your audience.

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Data-driven calendar

It’s Time to Update Your Content Marketing Strategy and Refresh Your Content

Today, every blog or website competes for attention from consumers and businesses. Content marketing is a strategy that many companies and bloggers have embraced to attract and retain readers, members and customers. By publishing high-quality information that’s relevant and helpful to people interested in the topic, content marketing can grow the traffic to your site,

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Content marketing

Why Content Marketing Should Be the Foundation of Your Marketing Strategy

At Inc.com, Hillel Fuld writes: I know that social media gets all the hype nowadays and no one is talking about search anymore, but they’re wrong not to. A quick glance at the numbers will show you that search drives just as much traffic as social does, at least for the time being. Once you’re sold on the importance of

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