Phil Thompson

Data-driven calendar

It’s Time to Update Your Content Marketing Strategy and Refresh Your Content

Today, every blog or website competes for attention from consumers and businesses. Content marketing is a strategy that many companies and bloggers have embraced to attract and retain readers, members and customers. By publishing high-quality information that’s relevant and helpful to people interested in the topic, content marketing can grow the traffic to your site,

It’s Time to Update Your Content Marketing Strategy and Refresh Your Content Read More »

Instagram on phone

4 Effective Instagram Tips for Digital Marketers

Instagram is now the fourth most popular social media network globally. Marketers today cannot afford to pass over Instagram. It’s regularly named the preferred platform for influencer collaboration, given its wide reach among younger generations, and its high levels of engagement. Here are four effective Instagram tips for social media marketers. Use Identifiable Branding In Your

4 Effective Instagram Tips for Digital Marketers Read More »

Your Facebook Page

How to Set Up Your Facebook Business Page in 1 Hour

Anders Hjorth writes: Your personal Facebook profile is very different from a business page. There were around 2.5 billion users on Facebook at the start of 2020, according to this , and you are probably one of them. On your own profile, you can measure the impact of your communications by counting how many “likes” you have

How to Set Up Your Facebook Business Page in 1 Hour Read More »

Social Media

Boost Your Business With Social Media Marketing

Not so long ago, the traditional marketing model was to get as many eyeballs on your message as possible, and hope that a percentage of the audience would purchase. Yellow Pages, radio advertising, direct mail, television commercials, and magazine ads are examples of these traditional advertising methods. These conventional types of marketing are no longer

Boost Your Business With Social Media Marketing Read More »

John Mueller

Google’s John Mueller: Total Number of Backlinks Doesn’t Matter

Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. One good link from a relevant website can be more impactful than millions of low quality links. Mueller explains during the Google Search Central SEO hangout recorded on February 19. A site owner submits the following

Google’s John Mueller: Total Number of Backlinks Doesn’t Matter Read More »

Site ranking

Five Super Important Factors to Rank Your Site

What is Ranking? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. Ranking refers to your website’s position

Five Super Important Factors to Rank Your Site Read More »